How Brass Signage Communicates Authority Without Saying a Single Word
Authority does not necessarily require verbal reinforcement. Visual and material expressions are likely to reflect power, credibility, and permanence in the built surroundings. Among these, Brass Signage takes a different place, with the form, finish, and presence of the signage projecting strength and legitimacy, not words. It has an effect on the way the human mind deciphers material signals even before conscious evaluation sets in. The Material Language of Authority Brass has visual weight that is built into it. Its warm metallic sound gives a feeling of value, stability, and endurance, whereas its density causes a feeling of seriousness and purpose. This material, when incorporated into the signage, conveys a non-verbal message well: the area that it denotes is defined, bold, and respectable. Brass, in comparison to the ephemeral trends in vision, is stable and gives a sense of order and structure immediately. This tacit communication is effective...