Conference Badges as Marketing Tools: How to Leverage Branding on Name Tags
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In the business convention, trade show, and seminar market, name badges at conferences have long had a practical use—to tell who is there. But forward-thinking companies now appreciate them as largely underleveraged marketing tools of strategy. Sensibly conceived and creatively designed, name tags can accomplish much more than just present a name—they can raise awareness of a brand, generate conversation, and make a lasting impact. The Branding Opportunity in Every Badge Brand recognition is the basis of any campaign. Conference Badges , while sometimes underappreciated, are powerful brand image carriers. They're seen all day throughout the conference, in front of your logo, colors, and message every hour—not only to the wearer but to everyone they encounter. If attendees adorn branded badges, they become walking representatives of your business. A glance helps individuals recognize not just the individual but also the brand carried. Such spontaneous r...